The Kindle Countdown… by the numbers (so far)

Today was the “unofficial” first day of my Kindle Countdown Deal for The Peregrine Prophecy.  I say “unofficial” because the Amazon countdown-o-meter actually started “counting down” on January 29 – as I mentioned here - but today (January 30) was the first day that my co-ordinated ad campaigns kicked in.

And kick in they did.

So in the spirit of the indie author community, I thought I’d give back by sharing how the first two days have shaped up.

Now, I’ll be the first to say that compared to some authors I know, my Countdown results aren’t moving any mountains.  But y’know what? At only two days in, I’m pretty happy with the way things are shaping up so far.  To me, getting my books in the hands of readers is all that matters. Bonus points if they: 1) read them; and 2) enjoy them!

For those of you who are authors and might be considering a Countdown, I hope what follows is helpful :)

January 28, 2014 (Day -1)

The day before the start of the Countdown, both books’ rankings were fairly similar, hovering between #200,000 and #300,000 Paid in Kindle Store.

Sales for book one (The Cloudstone Key) had been stronger for January, which tends to be the case for the first book in a series. In terms of markets, the US was my strongest, followed by the UK, Canada, and Australia.  Side note… I was very happy when I saw my first sale to India come through. Power of Amazon, huh?

January 29, 2014 (Day 0)

The “official” start of the Countdown. I also dropped the price of The Cloudstone Key for a few days (as I mentioned here) just to see what would happen.  No advertising was arranged – which is why I’ve mangled the labeling by calling it “Day 0″ – other than word of mouth, Twitter, Facebook, and the blog post I mentioned earlier.

The result (I wish I’d taken a screenshot – I did for the next day) both books’ rankings shot up, with Cloudstone flirting with #70,000 or so Paid in Kindle Store and Peregrine around #90,000 Paid in Kindle Store.  While a definite improvement over Day -1, neither book managed to rank in any of its sub-catergories on Amazon. Once again, my strongest sales were in the US, followed by the UK, Canada, and Australia.

All in all, not a bad day!

January 30, 2014 (Day 1)

The rubber hits the road. The “unofficial” first day of the Countdown. The Cloudstone Key was still priced at $0.99 and I had a variety of ad campaigns running in concert – including spots at Kindle Books & Tips [for Cloudstone], BookBlast, Bookgorilla, and ebookdailydeals.com and .co.uk.

As at 10:06pm PST, here is where both books sat:

The Cloudstone KeyScreen Shot 2014-01-30 at 9.34.05 PM

The Peregrine ProphecyScreen Shot 2014-01-30 at 9.34.25 PM

 

What a difference a day (with co-ordinated promotion) makes!  Both books managed to attain respectable Paid in Kindle Store rankings and achieve fantastic results in their respective sub-categories. Cloudstone breaking into the Top #100 in the Science Fiction & Fantasy > Fantasy > Sword & Sorcery category was something I was especially happy to see!  Have a look:

Screen Shot 2014-01-30 at 9.45.44 PM

I almost had to do a double-take when I noticed The Cloudstone Key was sandwiched between Robin Hobb and George R.R. Martin!  I mean… really?  My book?!  Wow.

The country profile stayed the same in terms of most prominent markets, starting with the US, followed by the UK, Canada, and Australia.

That’s it for now!

Tomorrow (January 31 – Day 2), the price of The Cloudstone Key will drop back to $2.99 and more spots will kick in for The Peregrine Prophecy. I’ll check back in a few days from now with an update.

Darren

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